John Gero - Design Cognition Lab

Design cognition is the study of the cognitive behavior of designers. Designers are people who carry out tasks to change the existing world by creating new products or processes. Designers include engineers, architects, industrial designers, software designers, hardware designers, game designers, interface designers and business process re-engineers. We study their design cognition primarily using protocol analysis and related experimental techniques. There is interest in linking physiological responses to design behavior.



Design Cognition Lab

Current research is funded by the National Science Foundation and includes projects that study the design cognition of: • High school students • Undergraduate engineering students • Professional engineers • Designers using digital tools • Software designers. Longitudinal studies compare the design cognition of high school students, undergraduate students at different stages in their education and professional designers. Computational models are used to study design processes based on empirical results from studying design cognition. Large-scale social behavior is studied using computational models founded on situated social cognitive agents. This research is funded by NASA and NSF and includes projects on: • Effect of social behavior of consumers on the design or products • Emergent blindspots in coverage as a consequence of teams with different cultures interacting. More information >>